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- The Pros and Cons of Virtual Events By:-Scottie Best
With corporate budgets being slashed across all industries, conferences and tradeshows have experienced dwindling attendance Worldwide. Many companies simply cannot justify the expense of sending employees to industry events, which has caused many events to migrate to the virtual space. Convenience and cost-cutting are two major benefits of online events, but what is lost when an event moves to the Internet?
- The Top 5 Critical Components of a Successful Online Advertising Program By:-Scottie Best
Defining success in the online world of advertising is very different from the definition used to measure the success of traditional print advertising. Without some critical components, the transition to a digital program and its success can be hampered. The five factors below create a solid foundation for an advertiser to embark on or improve their digital efforts.
- Online Advertising: Tiers of Engagement By:-Scottie Best
Online advertising is becoming a more viable investment for companies because of the many ways to measure return on investment (ROI) through customer engagement. With a continually growing number of websites and online mediums, advertisers are able to measure ROI by generating meaningful and consistent engagement to help gain loyal customers.
- Public Relations: What's the best PR management software? By:-Scottie Best
Choosing the right Public Relations software solution for a company is an important consideration with so many different types of media to monitor and a cohesive digital voice to maintain. In PR, there has always been high focus on maintaining quality media databases and monitoring tools to increase the efficiencies of staff and work closely with the media.
- How to Direct a Greater Number of Advertisers to Your Site By:-Bobby Brewster
Regardless of your niche, advertising is one of the most common ways to monetize a website. There are many samples of how websites have made it big in the online world. Many websites have the content you are looking for that prove to be great for advertisers, they have traffic that you are targeting. Do you know how to approach and give your traffic a reason to advertise with you? Knowing what steps to take to target advertisers attracted to your website.
- Social Media - Best Practices for B2B By:-Scottie Best
Historically, businesses have struggled to find their place in the world of social media. All the same questions persist - should we create a Facebook page; what's the value of Twitter for our company; what other tools could we use?
- Five ways and reasons to make your site more social By:-Scottie Best
Not convinced this whole social network thing is right for your company's Web presence? Then you must not be interested in return traffic, increased brand awareness on the Web or an entire community of brand ambassadors to talk willingly and positively about your company.
- Press Releases: Top Seven Things You Shouldn't Be Changing By:-Scottie Best
There's a certain faction of digital public relations and PR 2.0 prophets who've been predicting the death of the traditional press release since the dawn of the Internet. More than 20 years later, the press release is still alive and evolving from its Prehistoric roots to what some might say is the "Golden Age of Digital."
- Advertising - Three Prophecies for 2011 By:-Scottie Best
Last year marked some landmark events in the marketing communications business. The Great Recession continued to plague many business sectors and, consequently, advertising spending remained depressed.
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