Similar is how an average Internet user would often see online search engines but they are actually very different.
So Web surfer beware, just ignore the differences and you won't know what you're missing.
When it comes to the modern world, it is crucial to be familiar with how search engines work especially since money losing search companies are making business deals left and right which have an effect on their products' results.
Considering the years of unbroken losses they are trying to turn a profit and this has led search engines and directories to begin imposing listing fees in an effort to separate the wheat from the chaff considering the expansion of the Web into 2 billion pages and 14 billion hyperlinks.
Rather than check the non paying sites for updates, most commercial sites tend to pay so that search engines will be checking their sites more frequently for these.
Sites pay a certain amount of money for this privilege and search engines would rank the search results according to this amount.
The role of technology is still very important when it comes to the quality and quantity of results.
Nowadays, comprehensive search engines like Google, AltaVista, and Inktomi are utilizing complex algorithms in an effort to sort through millions of variables quickly and come up with relevant results.
Then there are search directories including Yahoo, Netscape, and Looksmart which have an open directory that relies on humans when it comes to reviewing and categorizing the best of the Web.
Considering how mere mortals can't possibly keep up, this is probably why capitalism continues to enter the search equation causing results to be swayed.
It was a Pasadena based company that has grown into a major search engine after it participated in a pay for position formula wherein sites are listed considering various categories based on how much they bid for a prime spot.
For Mountain View based Google which replaced Inktomi as Yahoo's search engine, this is not completely fond of pay for position or pay for inclusion arrangements.
It has been said by Google executives that these are formulas responsible for the difficulty of people in finding potentially valuable information on the Web like cancer research.
Because of how sites listed after the first displayed page fail to draw in traffic, it is naturally important to always attain a high search engine ranking.
Taking pay for position strategies into consideration, these reduce the chaff by limiting the results they produce to Web sites that are able and willing to pay not to mention those which can take care of the heavy traffic they could generate.
Such an idea is tailor made for commerce related requests which comprise about 50 percent of the 100 million queries made every weekday in US search engines.
When it comes to the search area, the power of the free market is being utilized. Unfair competition is not tolerated as Web sites are made to put their money where their mouth is.
About 32,000 businesses pay to be listed, paying an average of 21 cents for every visitor generated by a search.
It has been mentioned by an investment banking firm that the amount paid by these companies can still be considered a bargain for banner ads run up to as high as $5 for each customer lead.
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