We think many people just copy existing landing pages, but it would not be unusual if they did not have good results with that strategy; and there are definite reasons for that. There really are only two secrets to high performing landing pages: right knowledge and conversion optimization. If your landing pages are not doing well, then read this article so you can make them better.
It's alright to use multiple order links throughout your copy when creating a landing page, but when it comes to the main call to action, you should be ready to use an effective button that actually gets noticed. The human psychology involved with this effect are complex, as the high-converting Belcher order button will attest. If you need some ideas, then simply go to Clickbank and look at popular produces and see what they use. It is unlikely that people will totally miss it unless they are truly without a clue. Something like, Order Now, is commonly seen; but truthfully people have experimented with many different call to action statements.
If you are not familiar with how to add white space to your copy, then the best thing is to simply look at other landing pages. If you're going to use big paragraphs then you'll lose the interest of your visitors and fail to take them towards the call to action. Of course everything must be very clear, simple and easy to understand. The overall effect of shorter writing styles is meant to make things easy on the eyes and quick to understand.
You can put testimonials on your landing page, but a squeeze page is not a good choice for social proof. Choose those testimonials that offer the best information in terms of positive feedback. This is actually an area that you just have to be careful about so you do not shoot your self in the foot. Testimonials that ramble on and on, and are very general are not really all that effective. People really no longer respond to the hard sell even if it is for an optin. The process of creating a winning landing page isn't something that will happen overnight - so always keep on experimenting as much as you can.
Author Resource:-
The author is an Internet Marketer specilising in various SEO promotion methos such as social bookmarking and PPC. He also writes technical posts for many blogs such as this one which shows you how to watch Iplayer Overseas and other similar sites.
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