Search engine optimisation- may sound like a fancy word and a complicated process yet search engine optimisation can be learnt by anyone who is willing to take the time out to study the process. Why would anyone want to take the time out to study search engine optimisation? To be more noticeable on the web of course! Getting noticed by the search engine is can be compared to getting noticed by a popular guy at high school.
What is the process? Let me take you back to high school- I think that's a great analogy. When you had a crush on someone in your class you tried to get their attention right? You may have put on perfume/ cologne, styled your hair, and if you were a girl you would have put on a hint of make-up. All of these little tricks to arouse your dream guys/girls interest. Now if you managed to strike the right cords, half of the work would be done. The rest is about having something of substance to offer so that this person would want to stick around, whether that be sparkling conversation or a kind heart- whatever. Once this person sticks around for a bit getting to know you, you hope that you can close the deal by converting them into your boyfriend/girlfriend. And there you have the process of search engine optimisation!
Search engine optimisation is about making your website more attractive to search engines by using a number of methods called search optimizers. When your website is more visible to the search engine the website will achieve a higher ranking on the results page. Higher ranking always means that more people will be able to view your site than if you had a lower ranking because people rarely look past the first 2 pages of the search results.
But just like the scenario of girl meets boy, once people click on your site there also needs to be substance and a reason for people to want to stay on your site or buy what it is that you are selling. This is called converting and ideally search engine optimisation is about increasing your conversion rate.
Search engine optimisation is the careful study of how search engines work (how the decide what is relevant information), what people search for and which keywords are most popular.
Interested in making your website more appealing?
Here are a few basic methods which are used to make your website search engine friendly:
? Use a domain name which consists of popular key words
? Write content rich in keywords
? Have a website designed which is easy to navigate, and has no broken links.
? Upload fresh content on a regular basis
? Cross link pages of the same website
? Have many link backs to your site
? Add keywords to meta tags and title tags
If search engine optimisation is new to you and you are afraid of doing it incorrectly, then speak to professionals on the subject. They will be able to make your website more attractive to search engines as well as help you achieve a higher conversion rate.
![[Valid RSS feed]](http://www.articlemarketinghome.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites