There's two main very powerful reasons for a pro photographer to build a blog which they keep up-to-date
The very first is to make relationships with your clients and prospects.
A blog is a superb approach to talk with your market about your services as well as offer a few examples of your work to allow them to see for themselves just what exactly you've been up to.
The 2nd reason is because of web visitors.
If a pro photographer's business website has a weblog connected to it that's frequently kept up to date then it's quickly likely to get an edge over a site that is old fashioned and rarely has fresh articles added.
Google loves fresh articles and it also likes websites with a good amount of pertinent webpages in contrast to a site which just has a small number of web pages that are rarely changed.
Now creating a blog is an advantage, but when you have a Wordpress blog attached, you are able to go one step further and make use of the killer plugins out there to fully optimise your site and have a lot more free website visitors from the search engines.
Consequently this would lead to additional clients so the long term benefits are great.
1 - SEO Plugins
The very first style of plugin you should deploy is definitely an SEO plugin.
These types of plugins offer you a great deal of control of the on-site seo of the website.
So for such things as the page and post title, your main meta keywords and meta description you may optimise every single post immediately you're creating it.
These kinds of plugins will generally include a whole range of other options, however the main thing is providing yourself the ability to customise your titles and meta descriptions to increase your google search traffic.
2 - Photo Optimisation Plugins
As a professional photographer a huge portion of your blog is obviously going to be your photographs.
What many blog owners fail to comprehend is that photos play a part in your site's overall SEO. Therefore some of the things that you can do with your photos to improve the SEO are:
Use your key phrases as part of the picture file name e.g wedding-photographer-portland.jpg.
Include keywords in the title and alt tags for each picture
Shrink your pictures - a more slowly loading site can get punished by the search engines. You won't need to use an uncompressed picture on a website in any case, so enhance your web site load speed by compressing them.
You can find plugins out there that can help you control all these photograph optimisation jobs so that you don't have to understand how to change web code to get the job done
3 - Internal Linking
A great way of improving your site's search rankings using your blog is to take advantage of the power of internal linking.
So you will link your posts to the different critical pages on your main website using your keywords and phrases as the hyperlink for that link.
There are many plugins on the internet that will help automate these tasks for you.
So if you are currently utilizing a blog, ensure you are getting the absolute most from it by optimising it as best you can.
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