Security is important to every aspect of your business, sometime in areas where you might not expect it to have a role. For example, if your security has been breached, the first indication may be a drop in your search engine page rankings. Here is why.
Hacker activity can be picked up by search engine spiders
If your site has been hacked, the hacker may be introducing elements into your site that create rankings problems. First, the hacker may simply insert keywords into your content that are links to another site. This tactic creates multiple problems for you.
Search engine spiders find conflicting keywords on the page which make the pages less relevant and consequently less well ranked.
Those links are attracting the wrong traffic to your site, affecting your metrics.
When your site users click away to the hackers site, you may be losing legitimate customers as well as those attracted by keywords that do not belong to you.
Those links may be connecting your site to a site that has already been identified as being a hackers site or containing malware which will sink your ratings quickly and in some cases, cause your site to be blocked by search engines.
Before you become unduly alarmed, remember that search engine page rankings do go up and down regardless of your interventions; it is the nature of the Web. However, if your stats have dropped considerably, remain down or you suspect that there is a problem for any other reason, check it out now, before you get blacklisted for actions taken by some hacker halfway around the world...or in your neighborhood.
Stay on the lookout for problems
You can check on your sites performance on Google by logging into your Google Webmaster Tools account and clicking on the link for the website that could be having a problem. Go to the diagnostics section by clicking on the Diagnostics link on the left side of the page. Look for any notifications that your site is suspected of harboring malware. If that is the case, you will need to go back to your site and do a search for that malware. You should also check links and crawl errors to see if you can determine any specific problem that can be corrected. Finally, check sitemap and robots.txt files. Make any necessary changes to keep your site free of any problems that will affect your ranking.
Make a commitment to strong security
The best way to make a commitment to strong security is actually quite easy you need to maintain strong password security. While we all know that it is easier to have one password for everything and the simplest thing to remember is your spouse name or a string of kids names, that means that hackers, who are pretty clever people to begin with, know it too. Even if it seems like one more burden in your world, there is too much at stake to take chances with password security. You probably already know the drill but just in case, keep in mind that passwords should be at least eight characters with two of those characters being capital letters, at least two being numerals, and two being special characters.
Whoever it is, though, needs to be stopped and the best way to stop them from hacking your site is to increase your level of security. Make sure your blog passwords, CMS passwords, and web host logins are super difficult to guess. Make sure your passwords are at least 8 characters with two of those characters being capital letters, at least two being numerals, and two being special characters. Those kinds of passwords are difficult to guess. Single word passwords are easy. Have you finished reading this article? Good, go change your password something equally difficult to guess.
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