Online article marketing has become very popular over the years. The increase in popularity and easy access to a generally free service, has helped to build a marketing giant. Article marketing provides publishers with free content, advertisers with free advertising and readers with a categorized directory filled with loads of easy-to-find information.

The website that an author submits his or her an article to is known as an article directory. Article directories allow authors to submit articles, usually for free, and if the article meets the article directories' submission standards, the article directory may choose to publish the article. Once published, the article is made public, becomes accessible to publishers and can easily be re-published on websites, blogs, in ezines or in newsletters. Another thing the author gets is a bio page. Bio pages are often overlooked but they can help to build an authors reputation and give them a place to talk about their site, product, service or any combination of the three.

The article directory owners also benefits. They may place advertising on the article pages which may generate advertising dollars for the site. They also commonly place a back-link to their directory within the HTML Ready code that publishers copy and re-publish.

Article marketing is truly a win-win situation for all involved. The authors benefit by getting free advertising, traffic and links pointing in to their sites, the publishers benefit by having access to loads of free content, the article directory benefits by having loads of fresh content, building quality back-links and generating some revenue and readers and researchers gain access to a directory chock-full of information.

Article marketing and search engine optimization (SEO)

Search Engine Optimization (SEO)  works on the premise that quality back-links pointing to a website raises the pagerank, and therefore the position of that site within search results. Search engine friendly (SEF) websites are what SEO seeks to create. Other factors besides quality back-links are also involed in the process, like adding text to image alt tags, flash and videos, validation of HTML code, relevant title tags and the elimination of duplicate content to name just a few. But quality backlinks are probably one of the most important factors because they are basically casting a vote for your site. If a lot of quality websites view you site as important it carries a lot of weight with some search engines as well. Article marketing takes that concept one step further and helps webmasters build one-way links to their websites.

ArticleDirectoryZone.com is a human-edited article directory and we update the directory daily. We welcome you to join our community and start benefiting from article marketing today by utilizing our article directory!

Regards,
ArticleDirectoryZone.com Staff